A website audit that tells you what to fix first
Our website audit checks technical SEO, speed, accessibility, security basics and tracking, then ranks every finding by impact and effort. You get a short list your team can act on, not a 200-page report.
On this page
Why audit
Why most audits do not lead to fixes
Many audits are long exports from a tool: hundreds of warnings, sorted by category, with no sense of what matters. Teams read the first pages, fix a few easy items and file the rest.
Our website audit is built the other way around. We check everything, then hand you a short list in the order that will bring the most benefit for the least effort, with the evidence for each item.
What we check
What our website audit covers
Technical SEO
Crawling, indexing, redirects, broken links, duplicate pages, sitemaps, canonical tags and structured data.
On-page SEO
Titles, headings and content on your key pages, checked against what people actually search for.
Speed and Core Web Vitals
Loading, responsiveness and layout stability on phones, from field data where Google has it.
Accessibility
A first pass against WCAG 2.2 AA: contrast, keyboard use, labels and alt text. For a full review see accessibility fixes.
Security basics
Software and plugin updates, HTTPS, exposed logins and signs of past compromise.
Tracking and conversion paths
Whether forms and calls are tracked correctly, and how easily a visitor can reach you from each key page.
How we prioritize
How we decide what to fix first
Every finding gets two scores: the likely impact on traffic or leads, and the effort to fix it. Issues that block search engines or break a contact path go to the top. Issues on shared templates come before single pages, because one fix repairs every page that uses the template.
Example
What a fix list looks like
A shortened example of the top of a fix list. The items are typical findings, not from a specific client.
| Priority | Finding | Why it matters | Effort |
|---|---|---|---|
| 1 | Contact form has no conversion tracking | You cannot tell which pages or ads bring leads | Low |
| 2 | Service pages blocked from indexing by a leftover setting | Google cannot show them in search | Low |
| 3 | Mobile pages load slowly because of oversized images | Visitors leave before the page appears | Medium |
| 4 | Menu cannot be opened with a keyboard | Some visitors cannot reach your pages at all | Medium |
What you get
What you get at the end
- A prioritized fix list: each item with what is wrong, where, why it matters and how to fix it
- Evidence for each item, such as Search Console data, screenshots or test results
- A short summary for owners: the top few issues in plain language
What you will not get is a 200-page PDF. If an issue does not change your traffic, your leads or your risk, it does not make the top of the list.
After the audit
After the audit
You can fix the items yourself, hand them to your developer, or have our team fix them. If the audit shows the site would cost more to repair than to rebuild, we will say so and explain why. See web design.
Who it is for
A good fit if you
- Lost traffic or leads and do not know why
- Are about to redesign and want to know what to keep
- Took over a site from another agency or developer
FAQ
Website audit FAQ
What is a website audit?
A website audit is a structured review of how your site performs for search engines, visitors and your business: technical health, SEO, speed, accessibility, security basics, tracking and the paths visitors take to contact you. Ours ends with a ranked list of what to fix first.
Is this the same as an SEO audit?
An SEO audit is part of it. A technical SEO audit looks at crawling, indexing and site structure. Our website audit also covers speed, accessibility, conversion paths and tracking, because a page that ranks but loads slowly or hides the phone number still loses the lead.
Do you need access to our site?
Read-only access to Google Search Console and Google Analytics makes the audit far more useful, because we can see real search and visitor data. Admin access to the website is helpful but not required for the audit itself.
Will you fix the issues too?
If you want us to. Many clients have our team fix the top items, some use their own developer. The fix list is written so either can work from it.
How long does a website audit take?
It depends on the size and type of site. Your proposal states the scope and timeline before work starts.
Related services
See what to fix first
In a free 30-minute strategy session we look at your site's search visibility, speed and contact paths, and leave you with three priorities, whether you hire us or not.
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