A social media strategy built for growth
Our social media strategy services give you a short, written plan: the platforms that matter for your customers, a clear goal for each, content pillars, a posting rhythm your team can keep, and the measures that show whether it is working.
Why plans fail
Why most social media plans go nowhere
Many businesses post on every platform, chase trends that do not fit them, and judge results by likes. After a few months, the effort feels wasted and the accounts go quiet.
Our social media strategy services start from the business goal, such as trust before the first call, repeat customers or support for an ad campaign, and build a plan that a small team can keep up.
What it covers
What a social media strategy covers
Audit
What you post now, what gets a response, and where your profiles are incomplete or out of date.
Audience
Who your customers are, where they spend time online and what they want to see before they buy.
Competitors
What similar businesses post, what works for them and where you can stand out.
Platforms and goals
The two or three platforms that matter for you, and a clear job for each one.
Content pillars
The few themes every post should support, from expertise to proof to the people behind the business.
Rhythm and measures
How often to post, what to measure each month and what good looks like.
How it works
How the strategy work happens
Discovery
A working session on your goals, customers, offers and what you have tried before.
Audit and research
Your accounts, competitors and audience reviewed, with the findings written down.
The plan
A short written strategy with goals, platforms, pillars, rhythm and measures.
Walkthrough
We go through the plan with your team and agree on who does what.
What you get
What you receive
- A written social media strategy, short enough to read in one sitting
- A content pillar guide with example post ideas for each pillar
- A sample monthly calendar to show the plan in practice
- A measurement sheet with the numbers to track each month
Our social content is image-based: graphics, carousels and photo posts. The plan is built around formats your team can produce and keep up.
How we measure
How progress is measured
Likes and followers are tracked, but they are not the goal. The plan focuses on actions that can lead to customers: profile visits, website clicks, messages, and leads from social that reach your inbox or CRM. Each measure has a starting point, so progress is easy to see.
Who it is for
A good fit if you
- Post regularly but cannot say what social media does for the business
- Are starting social media for a new business or location
- Want a plan before hiring someone or an agency to run it
FAQ
Social media strategy FAQ
What do social media strategy services include?
An audit of your current accounts, a look at what competitors and your audience respond to, clear goals for each platform, content pillars, a posting rhythm and the measures that will show progress, all in a short written plan.
Do you carry out the strategy too?
We can. Many clients add social content and social media management. The plan is also written so your own team can follow it.
Do we get a dedicated social media strategist?
Yes. One person from our team leads your strategy from the audit to the plan walkthrough, so you are not passed between people.
Which platforms should we be on?
Usually fewer than you think. The plan picks the two or three platforms where your customers actually spend time and check you out, and says what each one is for.
How long does it take?
It depends on the number of accounts, locations and audiences. Your proposal states the timeline before work starts.
Related services
Get a social media plan that fits your business
In a free 30-minute strategy session we review your social accounts and goals, and leave you with three priorities, whether you hire us or not.
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