What Are Some Examples of Content Marketing?
Most content marketing efforts employ one or more of the following:
- Answering Questions: When a site offers a satisfying answer to an important question, it begins a relationship. Moreover, search engines seek out sites that answer specific questions. Providing good answers to the right visitors is the simplest and one of the best content marketing solutions. It’s so good, we’re doing it right now!
- Material Aimed at a Specific Audience: Companies that cater to a select clientele of professionals or enthusiasts can provide them with relevant, well-crafted blogs or email blasts. Readers then see your business as a trusted resource and a natural place to go when they are ready to become a customer, client, or partner. Blog post creation and email marketing are two of our most frequent techniques in this area.
- Imaginative Promotions: Special discounts are fine but they only work for people who already want your product. Less usual promotions can attract visitors with content that may be fun or rewarding. Games and contests, for example, can persuade visitors to get involved with your site by solving a puzzle or submitting material to be judged. Other promotions may use other draws, including entertaining cartoons or videos.