Google explains how PDFs can rank in Search and AI Mode
Google says it converts PDFs into HTML for indexing, which lets PDF text and links work in regular search and AI Mode.
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Google algorithm updates, AI search changes and search industry news, with what each one means for your website and what to do next.
Bing adds Topics Portfolio to AI Performance in Webmaster Tools
Bing Webmaster Tools has a new beta view called Topics Portfolio in AI Performance. It groups AI citation queries into topics and shows where other sites appear but yours does not.
Google adds experimental soft navigation metrics to CrUX
Google has added experimental Core Web Vitals metrics with soft navigations to CrUX. Most sites may see little change, but SPA-heavy sites could notice different scores.
Google job posting points to major changes for Discover
A new Google job posting suggests Discover may shift toward a more AI-driven, personalized experience that helps users act on information, not just browse articles.
Google Says Sitemap Fetch Errors Are Not Always Technical
Google says Search Console's couldn't fetch sitemap message can appear even when a sitemap is valid and accessible. The issue may be server load, crawl demand, or Google not needing the file.
Google Search Console adds multi-country traffic filtering
Google is updating Search Console so site owners can view combined Google Search traffic from more than one country at a time in the Performance report.
Google says September 2026 spam update rollout is complete
Google has finished rolling out its September 2026 spam update. The company said the update applied globally and across all languages.
Apple Eyes AI Search Engines for Safari Amid Google Antitrust Fallout
Apple plans to integrate AI search engines into Safari, potentially reshaping search dynamics amid Google's antitrust challenges.
Apple Says Safari Searches Fell. Google Says Search Is Still Growing
Apple's Eddy Cue testified that Safari searches dropped for the first time. Google answered the same day that total queries, including from Apple devices, are up.
Google’s Latest Search Guidelines Crack Down on Misleading Content
Google's updated search guidelines emphasize authenticity and clamp down on deceptive web content.