A marketing strategy you can actually execute
Work with a marketing strategy consultant who starts from your data, not a template. You get a written plan with clear priorities, a budget split, a timeline and the metrics that will show whether it is working.
On this page
Why plans fail
Why most marketing plans never get carried out
Most plans fail in one of two ways. Some are a list of every channel and tactic, with no order, so the team tries a bit of everything and nothing gets enough time or budget to work. Others are a big strategy document that nobody opens after the meeting.
Our marketing strategy work is built to be carried out. It starts from your own data, picks a few moves in a clear order, and says how each one will be judged, so you know early whether it is working.
What it includes
What a digital marketing strategy includes
A complete digital marketing strategy answers six questions. Ours covers each one in writing:
Goals
What a good year looks like in leads, customers or revenue, and which services matter most.
Customers
Who your best customers are, what they search for and what makes them choose you.
Market
Who ranks, who advertises and who gets the reviews in your area, and what they do better.
Channels
Which channels to use first, such as SEO, Google Ads, email or reviews, and which to pause.
Budget
How to split your budget across those channels, and what to expect from each in the first months.
Measures
The metric and target for each move, and how they will be tracked from day one.
How it works
How the strategy engagement works
Discovery
A working session with you to understand goals, services, margins and what has worked before.
Data review
We read your analytics, Search Console, ads, calls and CRM data to see where leads come from today.
Market and competitor research
Search demand for your services, competitor websites, SEO, ads and reviews. See market research.
Plan and walkthrough
We deliver the written plan and walk your team through it, then answer questions as you start.
How we choose
How we choose what comes first
Every possible move is compared on three things: how much it could add in leads or revenue, how much it costs in budget and time, and how soon it can show results. Moves that fix a leak, such as untracked calls or a slow contact page, usually come first, because they make every other channel work better.
We also check what your team can actually carry out. A plan that needs a full-time content writer is not useful to a business that does not have one, so the plan fits the people and budget you have.
What you get
The written plan you receive
- A short list of priorities, in order, with the reason for each
- A budget split across channels, with what each should deliver
- A timeline for the first months, so everyone knows what happens when
- The metrics for each priority, with tracking checked before launch
- What to stop: channels and tasks that cost time without results
The plan is written for the people who will carry it out. It is short enough to be read and specific enough to be acted on.
Session or strategy?
Strategy session or full marketing strategy?
| Strategy session | Marketing strategy | |
|---|---|---|
| Cost | Free | Paid engagement, quoted up front |
| Format | One 30-minute call | Several working sessions |
| Data used | Public data plus what you share | Your analytics, ads, CRM and market research |
| Result | Three priorities by email | A full written plan with budget, timeline and metrics |
Who it is for
A good fit if you
- Spend on marketing but cannot say which channel brings customers
- Are about to hire an agency or a marketer and want a plan first
- Have grown by referrals and want a second, predictable source of leads
If you only need a quick second opinion, start with the free strategy session.
FAQ
Marketing strategy FAQ
What does a marketing strategy consultant actually do?
We look at your numbers, your market and your goals, then decide what to do first, what to stop and how to measure it. The result is a written plan your team or any agency can carry out, not a slide deck of ideas.
How is this different from the free strategy session?
The free strategy session is a 30-minute call that ends with three priorities. A marketing strategy engagement goes deeper: we work with your data, research your competitors and deliver a full written plan with budget, timeline and metrics.
Do I have to hire you to carry out the plan?
No. The plan is yours. You can carry it out with us, with your own team or with another agency.
What do you need from us?
Access to Google Analytics, Search Console and your ad accounts if you run ads, a rough idea of revenue by service, and an hour or two of time from the person who knows your customers best.
How long does it take?
It depends on how much data we can access and how many services or locations are involved. Your proposal states the timeline before any work starts.
Related services
Start with a free strategy session
In 30 minutes we review your website, search and ads, and leave you with three priorities. If you want the full written plan, we will scope it from there.
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