Social media management, done for you
Our social media management services plan, publish and look after your accounts: a steady posting schedule, alerts for every comment and message with suggested replies, and a monthly report that focuses on actions, not likes.
On this page
The problem
Why social accounts go quiet
Most businesses start strong on social media, then the accounts go quiet when the team gets busy. Comments go unanswered, messages sit for days, and the last post is from months ago. To a new customer checking you out, that can look like a business that is not paying attention.
Our social media management services keep your accounts active, consistent and responsive, without taking your team's time.
What is included
What social media management includes
Planning
A monthly content calendar, aligned with your offers, seasons and any ads you run.
Publishing
Posts scheduled and published at the times your audience is most active.
Comment alerts
New comments and messages flagged to your team, with suggested replies in your voice ready to send.
Profile upkeep
Bios, links, hours, highlights and contact buttons kept accurate on every account.
Need the posts made as well? Add social media content creation.
The first month
What happens in the first month
Account review
We look at each profile, past posts and what your audience responds to, and note anything out of date or inconsistent.
Profile clean-up
Names, bios, links, hours, contact buttons and cover images updated so every account matches your brand and your website.
Guidelines and answers
We agree on your voice, the topics to avoid and a library of suggested answers your team can use for common questions.
First calendar
The first monthly calendar goes to you for approval, then posting begins.
Comments and messages
Comments and messages, handled with care
Messages on social media are often a first enquiry. We flag new comments and messages to your team quickly and draft a suggested reply for each, with the right next step. Your team sends the replies from your own accounts, so every public answer comes from you. For healthcare and legal businesses, suggested replies never discuss a person's health or case in public and point those conversations to a private, appropriate channel.
Reply guidelines
Suggested replies that keep your voice
Fast replies only help if they are the right replies. Before we draft anything for you, we build a short guide together:
- Suggested answers for the questions you get most, such as hours, prices you share, insurance and location
- What needs your decision: complaints, pricing outside the guide, bookings and anything personal
- Tone: how formal to be, how to use your name and team names, and when to move a conversation to the phone
- What a reply should never do: argue in public, promise results, or discuss a person's health or legal matter
Posting rhythm
A rhythm you can keep
We set a posting schedule that fits your goals and your resources, then keep to it. Consistency builds the habit of your audience seeing you; a calendar you approve in advance means nothing depends on someone remembering to post.
Organic and paid
Organic posts and paid ads, working together
Organic posts build trust with people who already follow you or check you out. Paid ads reach new people. When both use the same calendar and messages, each makes the other work better. If you run or plan social ads, our Meta ads service uses the same content plan.
Reporting
What you see each month
Each month you see reach, engagement, follower growth, profile visits, website clicks and messages, compared with the month before, plus the posts that worked best and what we will change next. Likes are reported, but the focus is on actions that can lead to customers.
Who it is for
A good fit if you
- Have social accounts that go quiet when the team is busy
- Miss comments and messages because nobody checks the accounts
- Want a professional, consistent presence without hiring in-house
FAQ
Social media management FAQ
What do social media management services include?
Planning and scheduling posts, publishing them, flagging new comments and messages with suggested replies, keeping profiles up to date, and a monthly report. Content creation can be included or handled by your team.
Which platforms do you manage?
The ones where your customers actually spend time and check you out. For most local businesses that is two or three platforms done well, not every platform done poorly.
Who replies to messages and comments?
Your team does. We flag new comments and messages and draft suggested replies in your voice, so answering takes seconds and every public reply comes from you.
Do we keep ownership of our accounts?
Yes. Your accounts stay in your name. We work in them with the access you give us, and you can remove it at any time.
Can we still post ourselves?
Of course. Anything your team posts fits into the same calendar, so nothing clashes and the accounts stay consistent.
What do you need from us?
Access to your accounts, photos of your team, location and work when you have them, and approval of the monthly calendar. We guide you on what photos help most.
How often will you post?
We agree on a rhythm you can keep up for months. A steady schedule usually does more than bursts of activity followed by silence.
Related services
Keep your accounts active without the work
In a free 30-minute strategy session we review your social accounts and goals, and leave you with three priorities, whether you hire us or not.
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