Marketing ROI calculator
Find out what your ads, SEO or content actually return. Enter what you spent and the revenue it brought in, and get your ROI, net return and revenue for every dollar spent.
Return on investment
Net return after all costs
Revenue for every $1 spent
How it works
How marketing ROI is calculated
ROI = (revenue minus total costs) divided by total costs, times 100. Total costs are your marketing spend plus any additional costs, such as tools, design or staff time.
Example: you spend $2,000 on Google Ads and $500 on landing page design, and the leads bring in $7,500. Total costs are $2,500, the net return is $5,000 and the ROI is 200%.
The number is only as good as the revenue you can tie to the campaign. Track calls and form leads first, so you know which channel brought each customer. See Google Ads management.
FAQ
ROI calculator FAQ
What is a good marketing ROI?
It depends on your margins and how long a customer stays with you. A positive ROI means the campaign earned more than it cost. Many businesses judge a channel over several months, because SEO and content keep paying back after the spend stops.
Should I use revenue or profit?
This calculator uses revenue, which is the common way to compare channels. For a stricter view, enter gross profit instead of revenue: the result is then your return after the cost of delivering the work.
Is my data stored?
No. The calculation runs in your browser. Nothing you type is sent to us or saved.
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