This week’s SEO question comes from Jubi in Kerala:
“We changed our on-page content recently as keyword positions were nil. After updating the content, the keywords started appearing, but after four weeks the keywords went back to nil. Why is this so, any suggestions?”
Thanks for your question, Jubi. Let’s break down why your keywords disappeared and how you can fix it.
Why Content Changes Alone Aren’t Enough
Updating your page content can help with rankings, but SEO is much more than just words. Google looks at your entire website, not just one page. If your site has technical issues, poor structure, or lacks authority, your keywords may drop—even after you update content.
Cyberset recommends a holistic approach. Along with on-page updates, focus on search engine optimization, content marketing, and technical improvements for long-term results.
Know Your Audience and Language
Your website is in U.S. English, but your audience is in Kerala, India. Most people there search in Malayalam or Indian English. If you only use U.S. English, you may miss your target audience.
To reach more local users, create content in both English and Malayalam. Use local internet marketing strategies to match local search habits. Cyberset can help you research keywords and optimize your site for your region.
Fix Technical and Security Issues
If your site was hacked, you may have leftover spam pages or broken links. Even if you deleted these pages, Google might still find them. This can hurt your rankings.
- Use 410 status codes for deleted spam pages.
- Update your robots.txt file to block bad URLs.
- Scan your site for malware and clean up your code.
A secure, well-coded website builds trust with Google and your users. Cyberset’s professional custom website development ensures your site is clean, secure, and optimized for performance.
Avoid Over-Optimization
Stuffing keywords into meta descriptions or content can backfire. Google prefers natural language that helps users, not keyword lists. If your meta descriptions are just keywords separated by commas, rewrite them into clear, inviting sentences.
Focus on what your page offers and why users should click. Cyberset’s content marketing team can help you craft compelling meta descriptions and user-friendly content that drives clicks and conversions.
Build Quality Backlinks
Not all backlinks are equal. Links from spammy directories can hurt your SEO. Instead, aim for links from trusted local media, business groups, and industry sites. Share market insights or case studies to attract attention from reputable sources.
Quality backlinks boost your authority and help your keywords stick. Consider working with Cyberset’s SEO experts to build a strong, local link profile.
Improve Your Blog Content
Thin blog posts and early sales pitches turn visitors away. Start your posts by answering questions and providing value. Save your sales pitch for the end, after you’ve built trust.
- Add examples and actionable tips.
- Use images and graphics to explain concepts.
- Include author info and ways to contact you.
Well-structured blog content keeps users engaged and encourages them to return. Cyberset’s content marketing service can help you create in-depth guides and engaging posts that answer real user questions.
Use Internal Links Wisely
Internal links should feel natural—not forced. Link to other helpful pages within your content, but only where it makes sense. Avoid stuffing links into every paragraph or using them just for SEO.
Smart internal linking improves user experience and helps Google understand your site’s structure. Cyberset’s website design experts can help you create a logical, user-friendly navigation system.
Leverage Email and Social Media Marketing
Instead of pitching your services in every blog post, build an email or SMS list. Use email marketing to nurture leads and bring visitors back to your site. Share your content on social platforms with social media marketing to reach a wider audience.
This approach builds trust and keeps your audience engaged without overwhelming them with sales messages.
Don’t Forget Local SEO Basics
Claim your Google Business Profile if you haven’t already. This helps local customers find you and builds credibility. Make sure your business info is consistent across all platforms.
Cyberset’s local internet marketing services can help you stand out in your region and attract more local clients.
Final Tips for Lasting SEO Results
- Clean up your website’s code and structure.
- Focus on your target audience’s language and needs.
- Avoid keyword stuffing and over-optimization.
- Create valuable, actionable content before pitching your services.
- Build quality backlinks from trusted sources.
- Leverage email and social media to stay connected with your audience.
If you need help with any of these steps, Cyberset offers a full suite of digital marketing services—from website design and WordPress web design to ecommerce website development and pay per click marketing. Reach out to Cyberset for expert guidance and proven results.
By focusing on quality, user experience, and the right SEO strategies, you can recover your keyword rankings and grow your business online.
