Shopify is the world’s most popular ecommerce platform. It holds a leading market share among online stores, hosting millions of brands globally. If you’re exploring ways to create a fully functional store without advanced coding skills, Shopify is a strong solution. But like any platform, it has both advantages and drawbacks. Below, we discuss every key point so you can make an informed decision. You’ll also find tips on boosting sales, organizing your products, and using integrated features to stand out. By understanding Shopify’s pricing, flexibility, and built-in security, you can see whether it’s the right long-term fit for your business.