SEO in the Age of Google AI: What You Need to Know
SEO is changing fast, especially with Google’s AI-powered search. Industry expert Greg Boser recently shared his insights on how SEO is evolving and what digital marketers need to know to stay ahead. Let’s break down his thoughts and see how you can adapt your strategy for the future.
SEO Myths: Outdated Tactics Hold You Back
Many marketers still rely on old-school SEO tricks. Buying links and stuffing keywords were popular years ago, but Google has moved on. If you’re still using these tactics, you’re missing out on real growth opportunities.
Greg Boser points out that some marketers rebrand old tactics with new names, like calling link schemes “PBNs” (private blog networks). But Google’s algorithms are smarter than ever. If a spambot can find your links, Google can too.
- Stop relying on outdated link-building tricks.
- Focus on ethical, long-term strategies.
- Partner with experts like Cyberset’s SEO team for proven results.
Google Search: More Than Ten Blue Links
Google’s search results have changed a lot over the years. It’s no longer just ten blue links on a page. Rich snippets, the Knowledge Graph, and direct answers have been around for over a decade.
Here’s a quick look at how Google’s search has evolved:
- 2009: Rich Snippets
- 2011: Knowledge Graph
- 2013: Hummingbird (semantic search)
- 2014: Featured Snippets
- 2015: People Also Ask (PAA) Boxes
- 2015: RankBrain (machine learning)
- 2019: BERT (natural language processing)
- 2021: MUM (advanced AI)
- 2023: SGE (Search Generative Experience)
If you want to win in search today, you need to optimize for these features. Quality content and technical SEO matter more than ever. Cyberset can help you with content marketing and website design that stand out in modern search.
Don’t Fall for Fear-Based SEO Advice
Some marketers try to scare you into thinking AI will destroy SEO. They claim only “AI experts” can save your rankings. Greg Boser warns against this hype. The truth is, SEO is always changing, and adapting is part of the game.
Instead of panicking, focus on strategies that work today:
- Build high-quality, helpful content.
- Use social media marketing to reach your audience.
- Invest in email marketing to nurture leads.
How AI Search Changes User Intent
AI-powered search is more complex. Google’s AI now understands a wider range of search intents. It can break down a single query into many follow-up questions, a process called “query fan-out.”
This is similar to the “People Also Ask” feature, but now it’s built into AI-powered results. Your content needs to answer not just one question, but the full journey of user needs.
- Map out the questions your audience asks.
- Cover related topics and follow-up queries in your content.
- Leverage local internet marketing to target specific audiences.
Is AI Search a Threat to SEO?
AI search isn’t the end of SEO. The basics still matter: technical SEO, quality content, and user experience. What’s different is how Google presents information. AI Mode answers more user questions up front, sometimes before they even click a link.
This shift means you need to rethink your keyword strategy. Ranking for a single keyword is no longer enough. You must target broader topics and the full sales funnel.
- Optimize for long-tail keywords and related questions.
- Use pay per click marketing to capture traffic lost to zero-click searches.
- Update your site with professional custom website development for better engagement.
AI Search and the Sales Funnel
AI search is changing the way people move through the sales funnel. Some experts say AI answers are cutting out the early and middle stages, making it harder to gather data and nurture leads.
To adapt, focus on building trust and authority at every stage:
- Create in-depth guides and resources.
- Use ecommerce website development to streamline the buying process.
- Enhance your site with WordPress web design for a better user experience.
Stay Ahead with Cyberset’s SEO Solutions
The future of SEO is all about adapting to change. AI search is here to stay, but the fundamentals still work. Focus on quality content, technical excellence, and a strong digital presence.
Cyberset offers a full suite of services to help your business thrive in the AI era, including search engine optimization, content marketing, social media marketing, and more.
Ready to future-proof your SEO strategy? Contact Cyberset today and stay ahead of Google’s AI search changes.
