How to Shift Google Search to Your New Brand Name
Rebranding is exciting, but seeing your old name dominate Google can be frustrating. If you want your new brand to take center stage in search results, you need a clear strategy. This guide shows you how to move your brand equity from your old name to your new one, step by step.
Step 1: Update All Your Owned Assets
Start by making sure your new brand name is everywhere you control. Consistency is key. Check every corner of your digital presence. Even one outdated mention can confuse Google and your audience.
- Homepage and main website pages
- Title tags and meta descriptions
- Alt text on images
- Knowledge base and FAQ pages
- Structured data and schema markup
- Social media profiles
- Employee bios (on your site and elsewhere)
Don’t forget old blog posts, press releases, or landing pages. If you have a large website, do a full content audit. Cyberset’s search engine optimization experts can help you identify and update every mention of your old brand.
Step 2: Reach Out to Third-Party Sites
Next, update your brand name anywhere it appears outside your own channels. This includes:
- Author bios on guest posts or interviews
- Business directories and review sites
- Industry association listings
- Partner and vendor websites
Start with the easiest wins. Update your author bios on blogs, podcasts, and webinars. If you contributed content to another site, ask them to update your company name and link to your new website. Cyberset’s content marketing team can help you manage and track these updates.
Step 3: Build Authority for Your New Brand
Some sites may ignore your update requests. That’s normal. Instead of stressing, focus on making your new brand more visible and authoritative. The more people talk about your new name, the faster Google will catch on.
- Launch a rebranding campaign on social media
- Send email announcements to your audience
- Publish new blog posts and press releases
- Encourage partners to use your new name
Run targeted campaigns using social media marketing and email marketing to spread the word. Leverage Cyberset’s pay per click marketing to drive traffic to your new brand pages. Over time, your new name will become the default in your industry.
Optimize Your Website for the New Brand
Your website is your digital home base. Make sure it reflects your new brand everywhere. Update your logo, color scheme, and messaging. If you need a fresh look, Cyberset offers website design, custom website development, and WordPress web design to help you stand out.
For e-commerce brands, don’t forget your product pages and category names. Cyberset’s ecommerce website development services ensure your online store is fully aligned with your new identity.
Boost Local Search for Your New Brand
If you serve a local market, update your business name on Google Business Profile, Yelp, and other local directories. Consistency across these platforms helps Google recognize your new brand faster. Cyberset’s local internet marketing solutions can help you manage and optimize your local listings.
Handle Stubborn Old Brand Mentions
Sometimes, you can’t control every mention of your old brand name. Old articles, forums, or listicles may never update. Don’t worry. As your new brand gains traction, these outdated mentions will become less important.
Focus on building a strong digital presence for your new name. Publish more content, engage with your audience, and make public appearances. Over time, Google will favor your new brand in search results. Cyberset’s content marketing and social media marketing services can accelerate this process.
Set Realistic Expectations
Changing your brand in Google’s eyes takes time. You won’t see results overnight. Track your progress by searching for your new brand name regularly. Celebrate small wins as more sites and people use your new name.
As your new brand spreads, Google’s Knowledge Graph and search results will reflect the change. Anyone who cares about accuracy will update their content. Outdated mentions will fade into the background.
Key Takeaways for a Successful Brand Transition
- Update every mention of your old brand on your website and assets
- Contact third-party sites to update your name
- Promote your new brand with content, email, and social media
- Stay patient—brand transitions take time
- Partner with experts like Cyberset for a smooth transition
Ready to make your new brand name stand out in Google? Contact Cyberset for expert help with SEO, content marketing, website design, and more. Your new brand deserves the spotlight.
