Google experts Martin Splitt and Gary Illyes recently explored a crucial question in SEO: How much technical knowledge is necessary for SEO professionals?
In a Search Off the Record podcast, they shared insights on the technical skills beneficial for SEO and the ongoing challenges between developers and SEO experts.
Splitt emphasized:
“To optimize or work with a system deeply, like SEOs do, you must understand some system characteristics.”
However, he clarified that advanced coding skills aren’t essential for effective SEO.
Bridging the Developer-SEO Gap
Splitt, who frequently speaks at both developer and SEO events, acknowledged the often challenging relationship between these groups.
He noted:
“At developer events, discussing SEO can feel like entering a strained relationship.”
Developers often approach SEO with skepticism, even from those with a developer background. This disconnect can lead to real-world issues.
Illyes shared a case where a large agency’s use of a calendar plugin created “100 million URLs,” causing a significant crawl budget issue for Google.
Essential SEO Knowledge
Instead of learning to code, Splitt advises SEO professionals to understand web technologies.
He suggests:
“Understand headers, HTTPS, certificates, and how these influence connections.”
Familiarity with web protocols like HTTP/2 and HTTP/1.1 is also beneficial. While coding in languages like C or JavaScript isn’t necessary, knowing how JavaScript affects page rendering is helpful.
Tailored Skills for SEO Roles
Google highlights that SEO is diverse, and technical knowledge varies by role.
Splitt initially suggested that international SEO might not require technical expertise but later clarified its technical aspects.
“SEO is broad. Some excel in taking content international, focusing on content, structure, and localization.”
Those in technical or generalist roles should aim to understand development concepts.
Key Takeaways for SEO Pros
- Technical understanding matters, but coding isn’t always necessary. Knowing HTTP protocols and HTML basics is crucial.
- Your role defines your needs. Content strategy or localization may not require deep technical knowledge, but site migrations or audits do.
- Context guides decisions. Applying advice without understanding can lead to issues. SEO isn’t one-size-fits-all.
- Cross-team collaboration is vital. Improving communication between developers and SEO teams can prevent technical missteps.
Future Trends
As websites grow more complex, understanding web functions becomes crucial. Google’s message is clear: SEOs don’t need to be developers, but understanding website functionality enhances effectiveness.
For businesses, bridging the communication gap between development and marketing presents a significant opportunity. Cyberset offers a range of services to enhance your digital presence, including social media marketing, content marketing, and email marketing. Enhance your online strategy with Cyberset’s expertise in SEO and local Internet marketing.
