As digital landscapes evolve, organizations that implement schema markup at scale are gaining a competitive edge. Schema markup not only boosts visibility in non-branded search queries but also signals to search engines and AI systems that your brand is an authority on key topics. This structured approach to data is now essential for brands looking…
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Internal silos can sabotage your SEO. Discover how Cyberset’s integrated digital marketing services break barriers and drive measurable search success.
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Discover 11 expert strategies to increase your ecommerce average order value and boost profits. Learn how Cyberset can help you grow your sales.
Shopify’s popularity stems from its comprehensive approach to ecommerce. It covers everything from attractive design templates to secure payment processing. For new entrepreneurs, Shopify’s user-friendly interface simplifies setting up a store. For large corporations, robust integrations and advanced plans cater to enterprise needs. Whether you’re a single-person operation selling handcrafted candles or a major retailer moving thousands of items per day, Shopify targets an extensive range of online selling requirements.
DetailsWhy SEO Matters for Online Stores Starting an online store can be both thrilling and challenging. Regardless of size or industry, businesses aim to stand out among the millions of ecommerce sites worldwide.
DetailsGoogle refines its QRG on a regular basis to help human evaluators more accurately identify suspicious content. These evaluators, called quality raters, do not directly affect search rankings. Instead, they measure how well Google’s algorithm sorts and prioritizes sites. If raters find that Google’s automated systems are missing deceptive or low-grade content, they provide feedback. Google then uses this feedback to refine its search results. This cyclical process allows Google to track the evolving tricks that some publishers use to manipulate rankings.
With the January 2025 update, Google hopes to improve the detection of subtle tactics that lower trust. Many of these tactics mask true intent, present false credentials, or nudge users into actions they did not plan to take. Although the guidelines themselves do not impose any direct penalty, they indicate areas where Google’s algorithms may become mo…(truncated)
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Unlock higher Google rankings for your Shopify store with Cyberset’s 8-step SEO audit guide. Boost traffic, sales, and online visibility now!
Apple plans to integrate AI search engines into Safari, potentially reshaping search dynamics amid Google’s antitrust challenges.
DetailsOn Wednesday, Google’s parent company Alphabet saw its stock price fall by 7.51% following testimony from Eddy Cue, Apple’s Senior Vice President of Services. Cue told the court that, for the first time, usage of search engines by users of Apple’s Safari browser had declined last month. He suggested that a major technological shift is underway, with users increasingly turning to AI-driven tools instead of traditional search engines. Cue’s remarks fueled investor concerns, leading to a rapid sell-off of Alphabet shares.
DetailsGoogle’s new report highlights significant progress in the fight against scams. Each day, Google’s AI systems block hundreds of millions of harmful search results. According to the company, these new technologies now catch 20 times more scam-related web pages before they appear in search results, compared to three years ago. This leap forward is the result of years of investment in AI models designed to spot fraud and scam patterns across the web.
As stated in Google’s report:
“Advancements in AI have bolstered our scam-fighting technologies — enabling us to analyze vast quantities of text on the web, identify coordinated scam campaigns and detect emerging threats — staying one step ahead to keep you safe on Search.”
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