Blog

Google Discover Desktop Data Access Disabled in Search Console

Discover desktop data access in Search Console is now disabled. Learn key insights and strategies for optimizing content for Google Discover.

Google’s Stance on SEO: Does Anchor Text Overuse Weaken Your Site’s Ranking?

Understanding the Issue: Multiple Anchor Texts

The query involved a scenario where a link, using the same anchor text, appeared across four distinct navigational sections of a website. The SEO professional worried that this practice might lead to what is perceived as overuse, potentially impacting the site’s ability to rank effectively for targeted keywords.

Local Searches Shift: 20% Now Begin on Google and Apple Maps

Map apps like Google and Apple are now the starting point for 20% of local searches, highlighting a shift in consumer behavior and SEO strategy.

7 Essential SEO Techniques for Mastering AI Search Engines

Discover how traditional SEO principles apply to AI-driven search engines, as industry veterans weigh in on the debate.

Why Does a Bare-Bones E-Commerce Page Rank High on Google?

Discover how a simple e-commerce page with minimal content can rank high on Google, explained by expert John Mueller.

Google Enhances Quality Standards to Demote Low-Effort Web Content

Defining Low-Quality Pages

A significant update in the guidelines is the refined definition of the lowest quality pages. Previously, pages with harmful intentions or deceptive purposes were flagged. The updated guidelines still include these criteria but now also prompt raters to assess the publisher’s motives, focusing on whether the content primarily serves the publisher’s interests at the expense of the user’s.

“The Lowest rating is required if the page is created to benefit the owner of the website (e.g., to make money) with very little or no attempt to benefit website visitors or otherwise serve a beneficial purpose.”

While monetization of websites isn’t criticized, Google’s updates aim to penalize content that doesn’t also offer clear benefits to its users.

Boosting Sales and SEO Through Enhanced EEAT Strategies

Boost your brand’s visibility and sales with enhanced EEAT strategies, focusing on credibility, emotion, and logic.

Google Announces New Multi-Day SEO Workshops in Asia-Pacific

Google to debut SEO Deep Dive, a new multi-day workshop series starting in Asia-Pacific, focusing on practical SEO applications.

Google Expands AI Overview in Key Industries

Entertainment Sector Sees Major Expansion

The entertainment industry has witnessed the most significant growth, with AIO coverage expanding by 175%. This surge is largely driven by actor filmographies, which account for 76.34% of new queries in this sector. This expansion indicates a shift towards more detailed and comprehensive entertainment-related search results.

Google Users Stick with Bing After Trial, Study Finds

The study, which initially went unnoticed when published in January, was highlighted by Windows Central. Upon review, the findings warrant a closer look.