Google has launched an innovative AI-powered feature in Search. This tool contacts local businesses on your behalf to gather pricing and availability information.
Rolling out to all U.S. users, this feature allows you to request details from multiple businesses with a single query. When searching for services like pet grooming or dry cleaning, you may now see an option to “Have AI check pricing.”
How It Works
After selecting the AI option, you’ll be guided through a form to provide details about the service you need. Google’s AI then contacts relevant local businesses to collect information such as pricing, appointment availability, and service options. The responses are consolidated and presented to you.
The process begins with a typical local search, like “pet groomers near me.” If the AI calling feature is available, you can specify details like:
- Pet type, breed, and size
- Requested services (e.g., bath, nail trim, haircut)
- Time preferences (e.g., within 48 hours)
- Preferred method of communication (SMS or email)
According to a Google spokesperson, the AI selects which businesses to contact based on traditional local search rankings. Only those that appear in results for the relevant query and match your criteria will be contacted.
User Experience
Examples demonstrate a multi-step process where you enter information and confirm your request. Google displays responses from participating businesses, including prices and availability, all gathered through automated calls.
Before submitting a request, you must confirm that Google can call businesses and share the submitted details. The process is governed by Google’s privacy policy, and you are informed of how your data will be used.
Business Control
Businesses can manage whether they receive these AI-driven calls via their Business Profile settings. Google describes the feature as creating “new opportunities” to connect with potential customers, while also giving businesses control over participation.
Access and Benefits
The AI calling feature is available to all U.S. users, though Google AI Pro and AI Ultra subscribers benefit from higher usage limits. Google plans to introduce more advanced AI features for these subscribers before expanding globally.
Implications for SEO
Since the AI selects businesses using standard local search rankings, maintaining strong local SEO is crucial. Businesses with optimized listings and higher rankings are more likely to receive calls and capture leads. Cyberset offers SEO services to enhance your visibility.
This feature could also change how businesses handle inbound requests. Those relying on phone calls may need to prepare staff or systems to handle more frequent, possibly scripted, AI-initiated inquiries.
Future Outlook
By automating tasks like gathering service quotes, Google aims to make Search more actionable. Adoption will depend on how well the AI handles real-world complexity and how many businesses opt in.
For marketers and local service providers, it’s a reminder that search visibility directly connects to lead generation. Keeping Business Profile data accurate and staying visible in local results could increasingly determine whether a business gets contacted at all. Cyberset can assist with local Internet marketing to boost your business presence.
