With over 611 million active monthly users, Twitter (now known as X) offers a robust platform for advertisers to directly engage with their target audience. The introduction of AI-powered features has already enhanced click-through rates by 10% and conversions by 16%, revolutionizing how businesses connect with users in 2024.
As we approach 2025, the potential for growth in this space continues to expand. Interested in maximizing these updates? Read on to discover the latest ad tools, best practices, and how to launch your first X campaign.
Here’s what you’ll find:
- What Is Twitter Advertising?
- Are Twitter Ads Worth It?
- 7 Types of Twitter Ads
- How Much Do Twitter (X) Ads Cost?
- What Factors Affect Twitter (X) Advertising Costs?
- Setting Twitter (X) Budgets
- How To Post on Twitter: X Ad Targeting Options
- How To Advertise on Twitter (X)
- Twitter Advertising Tips and Best Practices: How To Post on Twitter (X) the Right Way
- Twitter (X) Advertising FAQs
What Is Twitter Advertising?
Twitter advertising, now referred to as X advertising, is a strategic marketing approach that enables businesses to promote their products or services on the platform. X ads utilize a pay-for-performance model, charging advertisers only when campaigns achieve specific objectives like clicks, engagements, or conversions.
Are Twitter Ads Worth It?
The pivotal question: Are Twitter ads worth it? Or could your advertising budget be more effective elsewhere?
Twitter (X) users spend an average of 30 minutes daily on the platform, offering ample opportunity to engage potential customers and enhance ad revenue. X also excels at generating brand buzz through real-time conversations and interactions.
According to Tlou Ramphele, a social media strategist at Thrive, “The best benefit to X ads is creating talkability and differentiating your advertising placements from your competitors.”
Demographic Targeting Options
X allows you to connect with users matching your ideal customer profile through diverse demographic targeting options, including:
- Interests
- Followers
- Tweet engager
- Language
- Gender
- Device
- Tailored audiences
- Events
- TV
- Keywords
- Geography
- Conversations
- Behaviors
To refine your targeting, Cyberset’s SEO services can assist in conducting keyword research to pinpoint seed keywords for your campaign, ensuring your ads reach the right audience at the right time.
Tailored Audiences
One of X advertising’s most potent features is Tailored Audiences, allowing you to target specific groups based on platform interactions and behaviors, without needing personal information.
Here’s how it works:
- Target Followers of Influencers or Niche Accounts: Reach users following influencers or brands relevant to your industry.
- Upload Customer Data: Use customer emails or phone numbers to match platform users, ensuring your ads reach those familiar with your brand.
- Expand With Lookalike Audiences: Create audiences with similar interests or behaviors to your tailored audience.
Cost-Effective Advertising
Many companies report a high ROI from X ad campaigns. According to a WordFX study, 60% of businesses find X ads worth the investment, with costs ranging from $0.26 to $0.50 per first action and $1.01 to $2 per follow for promoted accounts.
AI-Powered Optimized Targeting
X’s AI-powered optimized targeting feature enhances sales campaigns by expanding beyond set audiences to improve ROI. Beta testing showed a 10% increase in click-through rates and a 16% rise in conversion rates, with 92% of advertisers opting to keep it enabled.
7 Types of Twitter Ads
Understanding the different types of Twitter ads is crucial for effective campaigns. Here’s a breakdown:
1. Promoted Ads
Promoted ads appear in user feeds or search results, available in four formats:
- Image Ads: Showcase a product or service with a single photo.
- Video Ads: Use videos to drive traffic or engage your audience.
- Carousel Ads: Display up to six swipeable images or videos.
- Text Ads: Deliver text-only messages for quick calls to action.
2. Vertical Video Ads
Vertical video ads provide an immersive experience with full-screen videos in user feeds, featuring a call-to-action button after one second to drive clicks.
3. X Amplify
X Amplify Ads align ads with video content from relevant brands, offering options like:
- Amplify Pre-Roll: Ads play before a publisher’s video content.
- Amplify Sponsorships: Pair your brand with a single publisher for exclusive visibility.
4. X Takeovers
Provide premium ad placements on X’s most valuable real estate, including:
- Timeline Takeover: Your ad is the first users see when they open X.
- Trend Takeover: Place your ad alongside trending topics on X’s Explore tab.
5. X Live
X Live allows brands to stream events in real-time to a global audience, perfect for key moments like product launches or fashion shows.
6. Dynamic Products (DPA)
Dynamic Product Ads tailor ad content to show relevant products at the right time, with options like:
- DPA Retargeting: Displays ads for products users interacted with on your website.
- DPA Prospecting: Targets new customers with relevant product ads.
7. Collection Ads
Collection Ads showcase multiple products, tell a story, and drive purchases in one place, featuring:
- Single View Experience: Display all products in one view.
- Multi-Destination Functionality: Link to multiple destinations within the same ad.
- Creative Flexibility: Accommodates up to six products or promotions.
Bonus: Additional X Features
X offers additional features to enhance campaigns:
- App Cards: Add a clickable button linking to an app download page.
- Website Cards: Enable clickable functionality in ads to direct users to landing pages.
- Branded Hashtags: Add custom hashtags to campaigns.
- Branded Notifications: Allow users to opt-in for exclusive content or updates.
How Much Do Twitter Ads Cost?
Here’s a breakdown of expected costs for Twitter marketing strategies based on WebFX data:
Monthly Advertising Costs
Most businesses spend between $101 and $500 monthly on X ads. Costs vary based on budget, competition, bid type, and industry.
Cost Per First Action
The average cost for a “first action” on promoted posts ranges between $0.26 and $1.50. Advertisers set bids to control costs per action.
Cost Per Follow
For promoted accounts aiming to grow followers, costs range from $0 to $4 per follow. X allows bid settings for each new follower gained through ads.
What Factors Affect Twitter Advertising Costs?
Several factors influence ad costs on X, affecting CPC or CPM rates:
Quality Score
X evaluates ad quality and relevance, impacting bid success and cost efficiency. Factors include:
- Resonance: Engagement metrics like clicks, reposts, and likes.
For more effective advertising strategies, consider Cyberset’s Pay Per Click Marketing services to optimize your campaigns and maximize ROI.
