Google’s John Mueller has provided clarity on how links within AI Overviews (AIOs) are tracked in Google Search Console. AIOs are treated as a single block, meaning all links within share one position in the search results.
SEO expert Gianluca Fiorelli queried Mueller regarding how Search Console records position data for URLs in AI-generated answer boxes. Mueller directed users to Google’s official documentation, explaining that an AIO is counted as a single position. This position can be first if the block appears at the top of the search results, though this is not always the case.
This means that every website linked in an AI Overview is assigned the same position value in Search Console reports, irrespective of where the link is located within the overview, whether immediately visible or hidden until expanded by the user.
Insights from Google’s Documentation
According to Google’s Search Console Help documentation, AI Overview metrics are explained as follows:
- Position: An AI Overview occupies a single position in search results, and all links within it share this position.
- Clicks: Clicking a link to an external page within the AI Overview is counted as a click.
- Impressions: Standard impression rules apply; a link must be scrolled or expanded into view to count as an impression.
The documentation also notes that Search Console does not include data from experiments in Search Labs, as these are still under development.
Debate Over Google’s Click Claims
This discussion has sparked debate within the SEO community about the effectiveness of links in AI Overviews. Lily Ray, Vice President of SEO Strategy & Research at Amsive, questioned Google’s claim that websites receive more clicks when featured in AI Overviews. She stated her desire to see a Google Search Console report confirming this, as studies have shown conflicting results.
Ray’s observation resonates with many SEO professionals who seek concrete data to support Google’s claims. The lack of such data leaves room for speculation and calls for more transparency from Google.
Future Considerations
While we now understand how position metrics are recorded, the question remains: Do AI Overview placements generate more or less traffic than traditional search listings? Google’s assertions are met with skepticism, as many report different experiences.
Given that all AIO links share the same position, it is challenging to ascertain which specific placements perform better. This ongoing debate underscores the necessity for more detailed data on how AIOs impact website traffic compared to standard search results.
For businesses looking to enhance their online presence, Cyberset offers a range of services including Search Engine Optimization, Content Marketing, and Social Media Marketing to help navigate these complex dynamics.
