A recent discussion between SEO expert Neil McCarthy and Google Search Advocate John Mueller has shed light on how Google interprets hreflang tags. This exchange is especially relevant for businesses managing international websites and aiming to improve their global search visibility.
McCarthy noticed that pages tailored for Belgian French users (fr-be) were appearing in search results for users in France. He questioned whether Google was ignoring his hreflang instructions. Mueller clarified that hreflang tags are considered hints by Google, not strict directives. This means Google may not always display the exact regional page you intend, even if hreflang tags are implemented correctly.
How Google Handles Hreflang and Canonical Tags
When two pages are nearly identical in content, such as fr-fr and fr-be, Google may select one as the canonical version. The canonical URL will receive all indexing and reporting, even if hreflang tags suggest otherwise. Mueller explained that Google’s systems often simplify similar language pages by grouping them, which can lead to one version being prioritized in search results.
- Hreflang is a suggestion for Google, not a guarantee.
- Canonical tags can override hreflang when pages are very similar.
- Google may group pages with the same language, consolidating metrics under the canonical URL.
Implications for International SEO
For businesses targeting multiple regions, it’s important to make each regional page as unique as possible. Adding localized content, distinct offers, or region-specific information can help prevent Google from grouping pages together. This approach is essential for brands that want to maximize their visibility in each target market.
Cyberset specializes in search engine optimization and content marketing strategies that address these international SEO challenges. Our team ensures your regional pages are optimized for both users and search engines, increasing your chances of ranking in the correct markets.
Best Practices for Managing Hreflang and International Pages
- Audit Your hreflang Implementation: Regularly check your tag syntax, XML sitemaps, and HTTP headers to ensure accuracy.
- Differentiate Regional Content: Provide unique value for each language-region version to avoid content duplication.
- Monitor Canonical URLs: Use Google Search Console to verify which URLs are set as canonical and understand how your pages are indexed.
- Test International Visibility: Use VPNs or location-based tools to check how your pages appear in different countries.
- Stay Updated: Review Google’s official documentation on hreflang and sitemaps for best results.
Cyberset offers comprehensive local Internet marketing and social media marketing services to help your business build a strong regional presence. Our email marketing campaigns and pay per click marketing solutions further support your international growth strategy.
Optimizing Your Website for Global Success
A robust international SEO strategy goes beyond hreflang tags. Invest in professional website design and custom website development to create a seamless user experience for every region. For ecommerce businesses, Cyberset’s ecommerce website development and WordPress web design services ensure your online store is optimized for both local and international customers.
By understanding Google’s approach to hreflang and canonical tags, you can set realistic goals and refine your international SEO efforts. Regular audits, unique content, and ongoing monitoring are key to achieving strong regional search performance. Partner with Cyberset to leverage expert SEO, content, and marketing solutions tailored to your global business needs.
