Google’s shares plummeted by 7.51% following comments from Eddy Cue, Apple’s Senior Vice President of Services. Cue noted a decline in the usage of traditional search engines among Safari users, marking a significant shift he believes could reshape the technology landscape.
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The query involved a scenario where a link, using the same anchor text, appeared across four distinct navigational sections of a website. The SEO professional worried that this practice might lead to what is perceived as overuse, potentially impacting the site’s ability to rank effectively for targeted keywords.
Map apps like Google and Apple are now the starting point for 20% of local searches, highlighting a shift in consumer behavior and SEO strategy.
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A significant update in the guidelines is the refined definition of the lowest quality pages. Previously, pages with harmful intentions or deceptive purposes were flagged. The updated guidelines still include these criteria but now also prompt raters to assess the publisher’s motives, focusing on whether the content primarily serves the publisher’s interests at the expense of the user’s.
“The Lowest rating is required if the page is created to benefit the owner of the website (e.g., to make money) with very little or no attempt to benefit website visitors or otherwise serve a beneficial purpose.”
While monetization of websites isn’t criticized, Google’s updates aim to penalize content that doesn’t also offer clear benefits to its users.
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